Overview
Search Plugin Redesign
Redesigned a 5+ year old e-commerce search plugin from scratch: visual overhaul, new AI-powered features,
and a component library that didn't previously exist. The library was later adopted by designers across other studios.
Role
Sole Product Designer
Skills
Figma
Product Design
Prototyping
Stakeholders
Principle Architect
(original founder)
Development Team
Status
Shipped
Problem
The search plugin hadn't been touched visually in over five years. It worked, but it looked it. As the company began selling to enterprise clients, the gap between what the plugin looked like and what enterprise expected became impossible to ignore.
Key issues:
✗ no design system
✗ no Figma components
✗ no shared library
Opportunity
New features were already being prioritized collaboratively with the team: AI-powered guided questions, new search result patterns, quick view. Rather than design new features on top of an outdated foundation, I pushed for doing it right: full visual redesign + component library, shipped together.
This wasn't an assigned project. I saw the window and made the case.
Solution
Redesign
Rebuilt the entire plugin visually: search bar, filters, result cards, navigation, quick view, product detail page, comparison, and guided questions. Both square and round variants, configurable properties, all states.
Component Library
Created Zoovu's first ever Figma component library for the search plugin. All components built with proper variants, properties, and auto layout,
so developers and other designers had a real source of truth for the first time.
AI-Powered Guided Questions
Collaboratively prioritized with the team and designed as part of the new plugin: a contextual question flow that helps users narrow down results based on their actual use case (e.g. "What will you primarily use the smartphone for?").
Quick View with AI Chat
A product modal that lets users explore details, variants, and reviews without leaving the search results page. Includes an "Ask AI" tab with contextual suggested questions — so users can get instant answers about the product before deciding to buy.
Impact
Shipped & adopted at scale
Plugin shipped to production and adopted by enterprise clients, including Straumann – a deal that made search a strategic priority across the company
A design system built from zero
Component library built from scratch became the shared foundation used by designers and developers across partner studios
